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ChooseEdinburgh.com Staff Blog
Showing 1 blog post written in September 2009:eCommerce - Taking business a step forward
Jonathan Shaw (Co-Founder) | 30 September, 2009
On Friday 25 September 2009 I was invited to speak at the above titled forum organised by the Malta Communications Authority. The aim of the forum was to highlight 3 local case studies and also launch e-commerce business guidelines for businesses in the Maltese Islands.
Having guidelines to assist local companies is a good initiative especially since a section on taxation and cross-border VAT implications for products and services for EU or Non-Eu clients was also addressed.
I was asked to speak about my business experience in setting up and launching ChooseMalta.com as our first website and eventually all of the other 'Choose' travel sites that we own and manage.
In sharing my experience I vividly recalled the obsession I had with three main areas:
1. How many people visited the site
2. If google had indexed us
3. Number of online orders
I'm writing this in this blog as anyone out there who launched a website can probably relate to these initial 'obsessions'. Reality is that years down the line, you still monitor the above 3 areas, yet not as frequently, as when you launch a new site! Nonetheless, what changes is that the analysis of these 3 areas becomes deeper and more complex.
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